"So, Microsoft decided to change things about the cadence. "A lot of enterprises were expressing concern that they couldn't keep up with that faster cadence ," said Kleynhans. The two put Microsoft's Windows 10 and Microsoft's promise of a steady stream of updates in context for businesses, which have shied away from Windows 8 and are being coaxed back into the fold with promises that Windows 10 will be all that its predecessor wasn't. The research firm lets anyone view up to three on-demand video recordings of conference sessions free of charge, including the one with Silver and Kleynhans. presentation where he and a colleague, Stephen Kleynhans, discussed the future of Office and Windows before a standing-room-only crowd at Gartner Symposium/ITxpo 2014. Silver's argument that Windows 10, if not free itself, must offer free updates to consumers, came during a 45-min. That will affect Microsoft's bottom line: With Windows 10 expected to be the nameplate for the OS for years longer than the usual three-year cycle between major upgrades - from Windows 7 to Windows 8, say - free means that consumers will never again have to pay to upgrade their PC's OS.Ī constant trickle of free updates and upgrades will also put computer makers in a bind, as historically they have relied on new editions to spark sales, particularly to consumers.
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